NABA is proud to announce that its Summer Session has now reached its 7th edition. NABA faculty have worked hard improving past programs and developing new ones to make the Summer Educational Offer as interesting and varied as possible. Milan, unanimously recognized as the world capital of design and creativity, will provide a stimulating and enticing environment. Milan is the city of architects, designers, fashion stylists, entrepreneurs, graphic designers, creative minds and Readmore

Every business will say that your friends and family are the first step to infamy, and this is no different. Everyone knows someone, and that someone may know a friend or colleague that needs a photographer. It’s called networking. We would all like to have a friend who knows a plumber, especially when your radiators spring a leak. It’s just the same when someone gets engaged, or when they have a baby, or any occasion where they need a photographer. They first ask their friends… “Do Readmore

Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up the phone and call you, or will go to their computer and email you. So, unless you have an enormous marketing budget, you need effective but Readmore

Hospitality photography involves shooting luxury resorts and hotel destinations. It combines a variety of photographic fields. It involves skills in architectural, interior, landscape, still-life, travel, and portrait photography. Each field calls for its own techniques in timing, light metering, composition and framing. It calls for different techniques in aperture, ISO level, white balance, and shutter speed adjustment. Finally, each photographic style also needs various equipment including Readmore

As a serious amateur or aspiring professional photographer, you’re probably aware of the many ways you can make money with your photos. You can sell your photos to magazines, newspapers, and other publications. You can market your fine art photography through a gallery, or even through coffee shops, libraries, and other spaces. You might explore fairs and markets — this is particularly effective at tourist spots if your photos capture the beauty and feel of the local scene. You Readmore

An estimate offers you a unique opportunity to secure an assignment. Many photographers try to get the job by focusing on saving the client money, and yet that should never be your focus. Look at the estimate as an investment in yourself and your photography business. Prepare your estimate as a thorough plan that gives you the resources to do the best possible work. Your job is not to save the client money; your job is to provide the best possible photography. What Label Do You Want? Keep in Readmore

Trying to market and sell your photography without being able to tell your prospects clearly  what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss.  Let me ask you a question:  (Well, actually two questions.)  What’s unique about you?  Why should I hire you to create my photographs for me, over all Readmore

It has been proven over and over again.  Using testimonials from happy clients builds credibility and trust.  Testimonials tend to get people to take action and contact you now.  They definitely get results when used correctly in your marketing and advertising, because they make your marketing so much more persuasive – both online and off line. Here are 7 little known secrets about how to best use testimonials in your online and off line marketing. 1. Get the testimonial at the right Readmore

“Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.”  – Stuart H. Britt, New York Herald Tribune Charles Lewis here, at Charles Lewis Photography, and I’ve spent over 30 years discovering, testing, PROVING, and perfecting the most effective techniques for marketing and selling portrait and wedding photography.  I did this for one reason, and one reason only – I wanted to make a Readmore